When I first starting posting my creations on Instagram, I never envisioned I’d grow a brand out of it – it was just my way of expressing myself artistically and sharing my hobbies with others. Pretty soon, my creative outlet became someone else’s solace. If I shared a recipe, people would recreate it. If I posted a craft, people would want to make their own version.

As I started to share more about me, the more my brand started to come to life, and I inadvertently came up with my brand story, which stemmed from the lessons my grandma would teach me as we cooked and crafted together – When you bake, you can just follow the recipe. But if you dare to deviate, your dessert is much sweeter.

“When you bake, you can just follow the recipe. But if you dare to deviate, your dessert is much sweeter.”

This resonated with me when people would try to ask me how I did things a certain way. In fact, if I learned anything from Abuela is that you don’t always need an exact measurement for an ingredient in a recipe – your ancestors will whisper to you when to stop sprinkling sazón on your meat.

Ultimately, I learned that my story all along was about helping others find their potential and to build a community where we empower one another to create with abandon.

As you can see, your brand story can help bridge gaps and connect you to your audience in a way that wouldn’t be possible if you didn’t tell them a little about you and showcased your authentic self.

What’s your brand story?

Take a few minutes to reflect on what you want your brand to be, what you don’t want it to be, what its origins are, and what your audience looks like. When you answer these questions, it will become more clear to you what story you want to tell, and how you want to continue your narrative – and I can’t wait to hear about it!

And if you’re interested in my story, don’t forget to catch up on the previous chapters on Instagram!

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