In today’s era of vast media consumption, businesses have seen a greater need to amplify their presence on social media in order to find better ways to connect with their audiences and prospective customers.
Have you heard of the phrase, “you’re not for everyone?” When I was trying to figure out my brand’s audience, it hit me hard. I had a good…
We’re all familiar with it – as soon as we see the iconic target and bullseye, we know we are about to experience shopping bliss. At least that’s…
I didn’t mean to turn a hobby into a profitable side hustle. For those who know me, I enjoy creating art in the form of cakes and decorated…
We live in a world where you say anything in front of Siri and your social media ads are all about that Starbucks Cinnamon Dolce Latte you were craving this…
What makes a video go viral? Marketing technology company, Unruly, thinks it comes down to two things: how viewers respond psychologically and the social motivation to share the…
Let’s talk about types of marketing plans. Before we delve in, we have to be clear on the fact that marketing plans are meant to guide organizations strategically…
