We’ve discussed how our audience’s perceptions can shape our brand (Links to an external site.), but how can you use your audience’s feedback to evoke positive change and avoid the Brand…
We’re all familiar with brand loyalists – people who swear by a brand or its products and willingly promote it and share it with other prospective consumers. But…
Have you heard of the phrase, “you’re not for everyone?” When I was trying to figure out my brand’s audience, it hit me hard. I had a good…
Instagram businesses have become quite the profitable ventures, capturing audiences in all age groups and promoting more accessible ways to get products in the hands of consumers. As…
We’re all familiar with it – as soon as we see the iconic target and bullseye, we know we are about to experience shopping bliss. At least that’s…
I didn’t mean to turn a hobby into a profitable side hustle. For those who know me, I enjoy creating art in the form of cakes and decorated…
We live in a world where you say anything in front of Siri and your social media ads are all about that Starbucks Cinnamon Dolce Latte you were craving this…
What makes a video go viral? Marketing technology company, Unruly, thinks it comes down to two things: how viewers respond psychologically and the social motivation to share the…
Let’s talk about types of marketing plans. Before we delve in, we have to be clear on the fact that marketing plans are meant to guide organizations strategically…
