When it comes to branding, I think it’s safe to say that everyone’s end goal is to achieve brand equity. Brand equity, the inherent value a brand generates…
As marketers, we are entrusted to tell a client’s story and bring their brand to life. But while we may aim to stay true to a business and…
Last week we talked about turning your data into actionable insights (Links to an external site.). Now that you’ve learned how to get the right kind of information to drive…
Paper View Plain Text View Influencer marketing has taken the world by storm, truly transforming the way companies market their products. What used…
These days, data is very easy to collect through sources such as surveys, ad analytics, and even social media analytics. But data is essentially input and must be…
If you've been following me on the blog, you might have learned a little bit about A/B Testing and how it provides clarity when you are unsure of which direction…
Ever think about how marketing research can help catapult into your dream job or move you higher in your organization? You probably haven’t, but, yes – marketing research…
Ever get stuck on two ideas for a campaign and wonder which one will resonate best with your audience? You don’t need to reinvent the wheel – by…
In today’s era of vast media consumption, businesses have seen a greater need to amplify their presence on social media in order to find better ways to connect with their audiences and prospective customers.
Last week we spoke about why segmentation matters (Links to an external site.), but today we are reflecting on why inclusion (Links to an external site.) matters. A little known fact about me…