As business owners, we’re familiar with different ways to segment our audience and consumers to ensure we are targeting them appropriately. Similarly, geolifestyle segmentation offers a way to…
At some point in the beginning of our business journey, we all felt a little lost, and wondered when we were going to go from up-and-coming to thriving.…
Whether your business has been operating for years, or you’re new to the scene, predicting consumer behavior is crucial in ensuring your promotions are well-targeted and yielding the…
Social media depends on technology and connectivity to provide an engaging way to communicate among interdependent communities and individuals, so much so that it’s become a necessity when…
Perhaps the most important asset of a business is its brand. A brand reflects the essence and identity of a business and differentiates its products, goods, and messaging…
Social media has become a powerful tool for brands and businesses, to the point where it is has become a necessity for them to have a presence on…
“With great power comes great responsibility,” Peter Parker’s Principle, has become proverbial, not just for Spider-Man fans. It’s a concept that has been adopted by many brands that…
We’ve spoken about ways to build brand equity directly, but sometimes it doesn’t happen organically. You may need to think about building extensions to bring the attention you…
The road to Brand Equity – the commercial value of a brand as a result of the brand’s consumer perception – can be long arduous, but having a…
There’s a common misconception that brands have to be businesses or sell something to be considered a brand. But do you know that a personal brand serves the…