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Monthly Archives: April 2021

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Journey to Checkout: How the Customer Journey Can Help Your Business Grow

  • Post author:yesegarc
  • Post published:April 26, 2021
  • Post category:Uncategorized
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What do the most profitable businesses have in common? They understand that their customer comes first and are essential to their brand’s success. Their focus on the customer’s…

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Your Fans May Not Be Your Consumers – And That’s Okay

  • Post author:yesegarc
  • Post published:April 21, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Have you ever followed a brand on social media and considered yourself a big fan, but don’t consume their products for whatever reason? Brand fans don’t necessarily lead…

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Vax Attitude – How Perceptions of Status Help Shape Consumer Attitudes

  • Post author:yesegarc
  • Post published:April 19, 2021
  • Post category:Uncategorized
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Consumer attitudes determine a given consumer’s positioning toward a brand or product based on components like affect, cognition or beliefs, and behavior. Understanding consumer attitudes allows brands to…

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Cake & Community: Fostering Brand Community Through Social Media

  • Post author:yesegarc
  • Post published:April 14, 2021
  • Post category:Uncategorized
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Social media has aided the development of social networks – online communities that connect users and their interests on a global scale. Social media has consumed society to…

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Brands We Love: The Importance of Brand Love

  • Post author:yesegarc
  • Post published:April 12, 2021
  • Post category:Uncategorized
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As consumers, we all have our favorite brands, and those we are eternally loyal to – the ones we love. But what are these brands doing to gain…

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Content Marketing vs Copywriting and How to Get Your Audience to Take Action

  • Post author:yesegarc
  • Post published:April 7, 2021
  • Post category:Uncategorized
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As we delve into the world of creating content, it is important for us to familiarize ourselves with ways to make our content more robust and meaningful for…

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After the Purchase: The Psychology of Retaining Customers and Keeping Their Business

  • Post author:yesegarc
  • Post published:April 5, 2021
  • Post category:Uncategorized
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We’re all familiar with the Marketing Funnel, which takes consumers from awareness, to interest, to consideration, intent, and purchase. We use this model to help us guide our…

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  • Marketing Interview with FIU Online’s Garth Headley
  • Journey to Checkout: How the Customer Journey Can Help Your Business Grow
  • Your Fans May Not Be Your Consumers – And That’s Okay
  • Vax Attitude – How Perceptions of Status Help Shape Consumer Attitudes
  • Cake & Community: Fostering Brand Community Through Social Media

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