When I first starting posting my creations on Instagram, I never envisioned I’d grow a brand out of it – it was just my way of expressing myself…
Brand identity expert, Alina Wheeler famously said, "brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.…
As business owners, we’re familiar with different ways to segment our audience and consumers to ensure we are targeting them appropriately. Similarly, geolifestyle segmentation offers a way to…
At some point in the beginning of our business journey, we all felt a little lost, and wondered when we were going to go from up-and-coming to thriving.…
Whether your business has been operating for years, or you’re new to the scene, predicting consumer behavior is crucial in ensuring your promotions are well-targeted and yielding the…
Social media depends on technology and connectivity to provide an engaging way to communicate among interdependent communities and individuals, so much so that it’s become a necessity when…
Perhaps the most important asset of a business is its brand. A brand reflects the essence and identity of a business and differentiates its products, goods, and messaging…