Monthly Archives: January 2021

There’s a common misconception that brands have to be businesses or sell something to be considered a brand. But do  you know that a personal brand serves the…

When it comes to branding, I think it’s safe to say that everyone’s end goal is to achieve brand equity. Brand equity, the inherent value a brand generates…

As marketers, we are entrusted to tell a client’s story and bring their brand to life. But while we may aim to stay true to a business and…