If you've been following me on the blog, you might have learned a little bit about A/B Testing and how it provides clarity when you are unsure of which direction…
Ever think about how marketing research can help catapult into your dream job or move you higher in your organization? You probably haven’t, but, yes – marketing research…
Ever get stuck on two ideas for a campaign and wonder which one will resonate best with your audience? You don’t need to reinvent the wheel – by…
In today’s era of vast media consumption, businesses have seen a greater need to amplify their presence on social media in order to find better ways to connect with their audiences and prospective customers.
Last week we spoke about why segmentation matters (Links to an external site.), but today we are reflecting on why inclusion (Links to an external site.) matters. A little known fact about me…
We’ve discussed how our audience’s perceptions can shape our brand (Links to an external site.), but how can you use your audience’s feedback to evoke positive change and avoid the Brand…
We’re all familiar with brand loyalists – people who swear by a brand or its products and willingly promote it and share it with other prospective consumers. But…
Have you heard of the phrase, “you’re not for everyone?” When I was trying to figure out my brand’s audience, it hit me hard. I had a good…