Communication Archives - My WordPress

Elegant Chocolate Cake with Buttercream Frosting

A Mouthful of Cake: Using Word of Mouth as a Powerful Marketing Communication Tool

Post author:yesegarc
Post published:September 8, 2020
Post category:Marketing
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I didn’t mean to turn a hobby into a profitable side hustle. For those who know me, I enjoy creating art in the form of cakes and decorated…

Why so viral? The Psychology Behind Viral Videos

Post author:yesegarc
Post published:September 1, 2020
Post category:Marketing
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What makes a video go viral? Marketing technology company, Unruly, thinks it comes down to two things: how viewers respond psychologically and the social motivation to share the…

Strategy is in the Eye of the Beholder

Post author:yesegarc
Post published:August 28, 2020
Post category:Marketing
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Let’s talk about types of marketing plans. Before we delve in, we have to be clear on the fact that marketing plans are meant to guide organizations strategically…

News, Not Noise: Communicating the Truth

Post author:yesegarc
Post published:August 25, 2020
Post category:Marketing
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