Influencer marketing has taken the world by storm, truly transforming the way companies market their products. What used to be a celebrity spokesperson has now turned into a more immersive experience, allowing different types of influencers to come into the mix and speak to their audiences.
Not All Influencers Are Created Equally
One we think of influencers, we often think of individuals with hundreds of thousands or even millions of followers that, when given a brand to promote, have the power to make or break a business.
But do you know that there’s a subcategory of influencers – microinfluencers (Links to an external site.) – that have the potential to being businesses more engagement and sales on social platforms than typical celebrity influencers?
The reason for this is simply how microinfluencers are able to engage their audiences, which typically range from 5,000 to 25,000 followers. Having a following of this caliber allows microinfluencers to truly respond to their followers and make them feel seen and heard, increasing their likelihood of supporting their sponsorships and promotional deals.
We Still Love Them Though
Simply put, while influencers have the potential to reach massive audiences and bring exposure to a great number of businesses and brands, the real money lies in the pockets of microinfluencers. So next time you are trying to spread the word about your business, look no further than the local celebrities and small community champions that have great power in their interactions, rather than their following.
The bottom line is, whether big or small, influencers have revolutionized the marketing industry, particularly when it comes to brand or product promotion. If you asked me if this is a fad, or the greatest thing since sliced bread, it’d be safe to say it’s here to stay.
If you haven’t caught up on my latest article about email marketing, make sure you read it here (Links to an external site.)!