Last week we talked about turning your data into actionable insights (Links to an external site.). Now that you’ve learned how to get the right kind of information to drive decision-making in your business, it’s time to discuss why your insights aren’t getting much attention. And here’s the thing…. it’s not the information you’re presenting, but HOW you’re presenting it.
Marketing research results presentations have the potential to be dull and daunting, and you can really lose your audience if your presentation is obscured by endless graphs and jargon that perhaps doesn’t mean anything to someone literally wanting to know the answer to your research question.
Here are three quick things you can keep in mind to ensure your data tells a story rather than fall flat on its face.
Keep it Visual
Infographics can be a powerful tool to illustrate your data and truly make it palatable for your audience. It adds color and dimension to any document, but also increases attention and comprehension of the information being presented.
As cliché as it sounds, less is more. Don’t crowd your presentation with piles of information that deter from the purpose. Get straight to the point and add more complicated or robust information at the end of the document or presentation.
Tell A Story
In order to make the most compelling argument, you need to paint a picture that tells a story leading up to your research question’s answer. This keeps your audience engaged and helps them understand the data insights you have spent so hard to prepare.
You’ve got this!
Once you’re ready to present your insights, you might feel a little overwhelmed with the potential response of your audience. If you remember to keep it visual, keep it simple, and tell a story, you’ll be prepared to hit your team with your best shot and knock them out of the park with your straight-to-the-point marketing research results presentation. So, can you envision your results?