As we delve into the world of creating content, it is important for us to familiarize ourselves with ways to make our content more robust and meaningful for our audiences. How do we draw in potential subscribers, viewers, and consumers – and retain them?
Before we get there, let’s discuss some basic terminology. Content marketing experts at Copyblogger, define content marketing as the sharing of “informative content that is relevant, interesting, and useful to your target audience.” Content marketing should be a strategic approach for the dissemination of valuable information that is aimed at audience retention, ultimately resulting in consumers taking action that your business profits from.
“Content marketing shares informative content that is relevant, interesting, and useful to your target audience.” – Copyblogger
Similarly, copywriting requires the sharing of content that is persuasive and informative, but is intentionally aimed to motivate audiences to take a specific action, like clicking a website or product link, subscribing to a blog, or making a purchase. Examples of copywriting include advertisements, dedicated sales pages, and direct mail.
Now, many marketers like to keep content marketing and copywriting separate – but what if I told you the best content includes copywriting? The bottom line is, free content without a call to action is wasted content. The same goes for copywriting without content.
So, how can you incorporate copywriting techniques into your content marketing to create intentional and attention-grabbing content?
- Use exciting and compelling headlines.
Readers won’t want click through your blog post or product page if they don’t have a good enough reason to do so.
2. Be upfront about how your content benefits your audience.
This is self-explanatory, but making sure readers knows what’s in it for them will entice them to keep coming back for more.
3. Build trust by showing your expertise and authority in your field.
When audiences can clearly see that you are reputable and can walk the talk, it helps them build affinity for your brand and are more likely to buy-in to what you have to offer.
4. Don’t forget a call-to-action.
A clear ask of your audience after you provide what they want, makes it clear the expectation you have of them in order for you to continue to provide this service. In short – ask, and you shall receive.
Thoughtful content marketing with implemented copywriting techniques will make all the difference in how your audience interacts with your brand.
If you are able to convince your audience to take action when they view your content, you are creating a scaffold for a lasting symbiotic relationship that benefits both you and your reader. And in the spirit of symbiosis, please consider supporting this blog and my Instagram page so I may continue to bring you great content like this!