A/B Testing Won’t Keep You Guessing
Ever get stuck on two ideas for a campaign and wonder which one will resonate best with your audience? You don’t need to reinvent the wheel – by…
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Passion to Profit: How Social Media Branding Attracts Loyal Audiences
In today’s era of vast media consumption, businesses have seen a greater need to amplify their presence on social media in order to find better ways to connect with their audiences and prospective customers.
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Be Descriptive, Not Exclusive: Using Alt Text to Promote Access to Your Content
Last week we spoke about why segmentation matters (Links to an external site.), but today we are reflecting on why inclusion (Links to an external site.) matters. A little known fact about me…
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Survey Says: The Qualities of a Good Questionnaire
We’ve discussed how our audience’s perceptions can shape our brand (Links to an external site.), but how can you use your audience’s feedback to evoke positive change and avoid the Brand…
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Brands We Love to Hate: How Brand Haters Challenge Brand Perceptions
We’re all familiar with brand loyalists – people who swear by a brand or its products and willingly promote it and share it with other prospective consumers. But…
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Segmentation Matters: How Targeting Specific Audiences Can Help Your Business
Have you heard of the phrase, “you’re not for everyone?” When I was trying to figure out my brand’s audience, it hit me hard. I had a good…
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Age is Not a Number: Leveraging Generational Marketing to Boost Your Instagram Business
Instagram businesses have become quite the profitable ventures, capturing audiences in all age groups and promoting more accessible ways to get products in the hands of consumers. As…
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How Target Wins at Brand Loyalty & the Value of Brand Equity
We’re all familiar with it – as soon as we see the iconic target and bullseye, we know we are about to experience shopping bliss. At least that’s…
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Elegant Chocolate Cake with Buttercream Frosting
A Mouthful of Cake: Using Word of Mouth as a Powerful Marketing Communication Tool
I didn’t mean to turn a hobby into a profitable side hustle. For those who know me, I enjoy creating art in the form of cakes and decorated…
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Getting to Know Your Customer: The Advantages of CRM Systems & Data
We live in a world where you say anything in front of Siri and your social media ads are all about that Starbucks Cinnamon Dolce Latte you were craving this…
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