Social media has become a powerful tool for brands and businesses, to the point where it is has become a necessity for them to have a presence on…
“With great power comes great responsibility,” Peter Parker’s Principle, has become proverbial, not just for Spider-Man fans. It’s a concept that has been adopted by many brands that…
We’ve spoken about ways to build brand equity directly, but sometimes it doesn’t happen organically. You may need to think about building extensions to bring the attention you…
The road to Brand Equity – the commercial value of a brand as a result of the brand’s consumer perception – can be long arduous, but having a…
There’s a common misconception that brands have to be businesses or sell something to be considered a brand. But do you know that a personal brand serves the…
When it comes to branding, I think it’s safe to say that everyone’s end goal is to achieve brand equity. Brand equity, the inherent value a brand generates…
As marketers, we are entrusted to tell a client’s story and bring their brand to life. But while we may aim to stay true to a business and…
Last week we talked about turning your data into actionable insights (Links to an external site.). Now that you’ve learned how to get the right kind of information to drive…
Paper View Plain Text View Influencer marketing has taken the world by storm, truly transforming the way companies market their products. What used…
These days, data is very easy to collect through sources such as surveys, ad analytics, and even social media analytics. But data is essentially input and must be…