What do the most profitable businesses have in common? They understand that their customer comes first and are essential to their brand’s success. Their focus on the customer’s…
Have you ever followed a brand on social media and considered yourself a big fan, but don’t consume their products for whatever reason? Brand fans don’t necessarily lead…
Consumer attitudes determine a given consumer’s positioning toward a brand or product based on components like affect, cognition or beliefs, and behavior. Understanding consumer attitudes allows brands to…
Social media has aided the development of social networks – online communities that connect users and their interests on a global scale. Social media has consumed society to…
As consumers, we all have our favorite brands, and those we are eternally loyal to – the ones we love. But what are these brands doing to gain…
As we delve into the world of creating content, it is important for us to familiarize ourselves with ways to make our content more robust and meaningful for…
We’re all familiar with the Marketing Funnel, which takes consumers from awareness, to interest, to consideration, intent, and purchase. We use this model to help us guide our…
When I first starting posting my creations on Instagram, I never envisioned I’d grow a brand out of it – it was just my way of expressing myself…
Brand identity expert, Alina Wheeler famously said, "brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.…
As business owners, we’re familiar with different ways to segment our audience and consumers to ensure we are targeting them appropriately. Similarly, geolifestyle segmentation offers a way to…