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Author: yesegarc

This author has written 38 articles
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Your Fans May Not Be Your Consumers – And That’s Okay

  • Post author:yesegarc
  • Post published:April 21, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Have you ever followed a brand on social media and considered yourself a big fan, but don’t consume their products for whatever reason? Brand fans don’t necessarily lead…

Continue Reading Your Fans May Not Be Your Consumers – And That’s Okay

Vax Attitude – How Perceptions of Status Help Shape Consumer Attitudes

  • Post author:yesegarc
  • Post published:April 19, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Consumer attitudes determine a given consumer’s positioning toward a brand or product based on components like affect, cognition or beliefs, and behavior. Understanding consumer attitudes allows brands to…

Continue Reading Vax Attitude – How Perceptions of Status Help Shape Consumer Attitudes

Cake & Community: Fostering Brand Community Through Social Media

  • Post author:yesegarc
  • Post published:April 14, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

Social media has aided the development of social networks – online communities that connect users and their interests on a global scale. Social media has consumed society to…

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Brands We Love: The Importance of Brand Love

  • Post author:yesegarc
  • Post published:April 12, 2021
  • Post category:Uncategorized
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As consumers, we all have our favorite brands, and those we are eternally loyal to – the ones we love. But what are these brands doing to gain…

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Content Marketing vs Copywriting and How to Get Your Audience to Take Action

  • Post author:yesegarc
  • Post published:April 7, 2021
  • Post category:Uncategorized
  • Post comments:0 Comments

As we delve into the world of creating content, it is important for us to familiarize ourselves with ways to make our content more robust and meaningful for…

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After the Purchase: The Psychology of Retaining Customers and Keeping Their Business

  • Post author:yesegarc
  • Post published:April 5, 2021
  • Post category:Uncategorized
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We’re all familiar with the Marketing Funnel, which takes consumers from awareness, to interest, to consideration, intent, and purchase. We use this model to help us guide our…

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Tell Me Your Brand Story: How Your Brand Story Can Help You Engage Your Audience

  • Post author:yesegarc
  • Post published:March 31, 2021
  • Post category:Uncategorized
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When I first starting posting my creations on Instagram, I never envisioned I’d grow a brand out of it – it was just my way of expressing myself…

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What’s Your Dimension? Understanding Brand Personalities and Consumer Connection

  • Post author:yesegarc
  • Post published:March 29, 2021
  • Post category:Uncategorized
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Brand identity expert, Alina Wheeler famously said, "brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.…

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Geolifestyle Segmentation and Your Business

  • Post author:yesegarc
  • Post published:March 22, 2021
  • Post category:Uncategorized
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As business owners, we’re familiar with different ways to segment our audience and consumers to ensure we are targeting them appropriately. Similarly, geolifestyle segmentation offers a way to…

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Perfectly Persuasive: How to Get Customers to Say Yes to Your Product

  • Post author:yesegarc
  • Post published:March 17, 2021
  • Post category:Uncategorized
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At some point in the beginning of our business journey, we all felt a little lost, and wondered when we were going to go from up-and-coming to thriving.…

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  • Your Fans May Not Be Your Consumers – And That’s Okay
  • Vax Attitude – How Perceptions of Status Help Shape Consumer Attitudes
  • Cake & Community: Fostering Brand Community Through Social Media
  • Brands We Love: The Importance of Brand Love
  • Content Marketing vs Copywriting and How to Get Your Audience to Take Action

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