Social media has become a powerful tool for brands and businesses, to the point where it is has become a necessity for them to have a presence on…
“With great power comes great responsibility,” Peter Parker’s Principle, has become proverbial, not just for Spider-Man fans. It’s a concept that has been adopted by many brands that…
We’ve spoken about ways to build brand equity directly, but sometimes it doesn’t happen organically. You may need to think about building extensions to bring the attention you…
The road to Brand Equity – the commercial value of a brand as a result of the brand’s consumer perception – can be long arduous, but having a…