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Monthly Archives: November 2020

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Small Changes, Big Difference: How A/B Testing Can Improve Your Email Strategy

  • Post author:yesegarc
  • Post published:November 28, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

If you've been following me on the blog, you might have learned a little bit about A/B Testing and how it provides clarity when you are unsure of which direction…

Continue Reading Small Changes, Big Difference: How A/B Testing Can Improve Your Email Strategy

Knowledge is Power: Leveraging Marketing Research to Grow as a Marketing Leader

  • Post author:yesegarc
  • Post published:November 28, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

Ever think about how marketing research can help catapult into your dream job or move you higher in your organization? You probably haven’t, but, yes – marketing research…

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A/B Testing Won’t Keep You Guessing

  • Post author:yesegarc
  • Post published:November 21, 2020
  • Post category:Uncategorized
  • Post comments:0 Comments

Ever get stuck on two ideas for a campaign and wonder which one will resonate best with your audience? You don’t need to reinvent the wheel – by…

Continue Reading A/B Testing Won’t Keep You Guessing
Passion to Profit: How Social Media Branding Attracts Loyal Audiences

Passion to Profit: How Social Media Branding Attracts Loyal Audiences

  • Post author:yesegarc
  • Post published:November 16, 2020
  • Post category:Marketing / Uncategorized
  • Post comments:0 Comments

In today’s era of vast media consumption, businesses have seen a greater need to amplify their presence on social media in order to find better ways to connect with their audiences and prospective customers.

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Be Descriptive, Not Exclusive: Using Alt Text to Promote Access to Your Content

  • Post author:yesegarc
  • Post published:November 14, 2020
  • Post category:Uncategorized
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Last week we spoke about why segmentation matters (Links to an external site.), but today we are reflecting on why inclusion (Links to an external site.) matters. A little known fact about me…

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Survey Says: The Qualities of a Good Questionnaire

  • Post author:yesegarc
  • Post published:November 14, 2020
  • Post category:Uncategorized
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We’ve discussed how our audience’s perceptions can shape our brand (Links to an external site.), but how can you use your audience’s feedback to evoke positive change and avoid the Brand…

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Brands We Love to Hate: How Brand Haters Challenge Brand Perceptions

  • Post author:yesegarc
  • Post published:November 7, 2020
  • Post category:Uncategorized
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We’re all familiar with brand loyalists – people who swear by a brand or its products and willingly promote it and share it with other prospective consumers. But…

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Segmentation Matters: How Targeting Specific Audiences Can Help Your Business

  • Post author:yesegarc
  • Post published:November 7, 2020
  • Post category:Marketing
  • Post comments:0 Comments

Have you heard of the phrase, “you’re not for everyone?” When I was trying to figure out my brand’s audience, it hit me hard. I had a good…

Continue Reading Segmentation Matters: How Targeting Specific Audiences Can Help Your Business

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