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Monthly Archives: September 2020

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How Target Wins at Brand Loyalty & the Value of Brand Equity

How Target Wins at Brand Loyalty & the Value of Brand Equity

  • Post author:yesegarc
  • Post published:September 11, 2020
  • Post category:Marketing
  • Post comments:0 Comments

We’re all familiar with it – as soon as we see the iconic target and bullseye, we know we are about to experience shopping bliss. At least that’s…

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A Mouthful of Cake: Using Word of Mouth as a Powerful Marketing Communication Tool
Elegant Chocolate Cake with Buttercream Frosting

A Mouthful of Cake: Using Word of Mouth as a Powerful Marketing Communication Tool

  • Post author:yesegarc
  • Post published:September 8, 2020
  • Post category:Marketing
  • Post comments:0 Comments

I didn’t mean to turn a hobby into a profitable side hustle. For those who know me, I enjoy creating art in the form of cakes and decorated…

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Getting to Know Your Customer: The Advantages of CRM Systems & Data

Getting to Know Your Customer: The Advantages of CRM Systems & Data

  • Post author:yesegarc
  • Post published:September 4, 2020
  • Post category:Marketing
  • Post comments:0 Comments

We live in a world where you say anything in front of Siri and your social media ads are all about that Starbucks Cinnamon Dolce Latte you were craving this…

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Why so viral? The Psychology Behind Viral Videos

Why so viral? The Psychology Behind Viral Videos

  • Post author:yesegarc
  • Post published:September 1, 2020
  • Post category:Marketing
  • Post comments:0 Comments

What makes a video go viral? Marketing technology company, Unruly, thinks it comes down to two things: how viewers respond psychologically and the social motivation to share the…

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